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Business Projects
BedConnect
Project Overview:
Students will work with BedConnect on a marketing and communications project focused on strengthening the organization’s professional presence and outreach within the healthcare space. AIM members will combine research, strategy, and content development to support BedConnect’s communication goals while gaining hands-on experience working with a healthcare organization.
What Students Will Do:
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Review BedConnect’s existing marketing and communication efforts.
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Research relevant healthcare audiences, industry trends, and comparable organizations.
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Help identify opportunities to improve BedConnect’s visibility and engagement.
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Develop recommendations for content themes, communication approaches, and outreach efforts.
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Create sample marketing materials and professional content for BedConnect’s use.
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Support the development of a practical content and outreach plan.
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Collaborate with the BedConnect team throughout the project to refine ideas and ensure alignment.
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Present final recommendations, sample materials, and key takeaways at the conclusion of the project.
Skills Gained:
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Marketing and communications
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Strategic thinking
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Market and industry research
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Content development
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Professional writing
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Audience engagement
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Healthcare business knowledge
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Team collaboration
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Project management
Interdisciplinary Project: Community Action Network (CAN)
Project Overview:
Students will lead an interactive, in-person workshop designed to help participants build confidence, self-awareness, and communication skills. Through guided reflection, networking exercises, and hands-on practice, AIM members will help students develop and deliver an authentic elevator pitch while encouraging them to identify and communicate what motivates them and what they hope to pursue.
What Students Will Do:
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Lead interactive exercises focused on self-reflection and personal values.
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Guide students in identifying their interests, strengths, motivations, and goals.
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Introduce a framework for developing an authentic elevator pitch.
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Facilitate networking exercises and peer-to-peer practice.
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Provide feedback and encourage students to communicate confidently and authentically.
Skills Gained:
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Communication and public speaking
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Networking
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Self-awareness and reflection
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Personal branding
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Confidence and interpersonal skills
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Professional communication
Interdisciplinary Project: Dementia Life
Project Overview:
Students will work with Dementia Life on a business and marketing-focused project designed to strengthen the organization’s outreach, visibility, and engagement. AIM members will combine research, strategic thinking, and content development to help Dementia Life expand its reach and connect with broader audiences.
What Students Will Do:
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Review Dementia Life’s existing outreach and engagement efforts.
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Research relevant audiences, trends, and opportunities for growth.
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Identify strategies to strengthen awareness and audience engagement.
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Develop recommendations for social media, marketing, and outreach efforts.
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Create sample content and marketing materials for Dementia Life’s use.
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Explore opportunities to expand the organization’s reach and community presence.
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Collaborate with the Dementia Life team to refine ideas and recommendations.
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Present final recommendations, sample materials, and key takeaways at the conclusion of the project.
Skills Gained:
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Marketing and communications
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Business strategy
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Audience research
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Social media strategy
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Content development
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Outreach and engagement
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Strategic thinking
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Team collaboration
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Project management
